Hot Take: A Twitter Presence is Essential to be an Effective Journalist

Personally, I’m a big fan of the bird app and as an aspiring journalist, I find that having some sort of Twitter presence is essential to be an effective mobile journalist. We’re in the age where most of us get our information on social media, especially Twitter, so it makes sense why most of today’s … More Hot Take: A Twitter Presence is Essential to be an Effective Journalist

Building Your Brand’s Online Presence

Getting clicks is essential for growing your brand’s online presence, but how do you do it? Well, Search Optimization can help. Search Optimization is an“essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business.” There are two types of Search Marketing: SEO and SEM. SEO stands for Search Engine Optimization, while … More Building Your Brand’s Online Presence

Crowdsourcing and Audience Engagement: The Future of Journalism

Crowdsourcing and audience engagement is important in today’s journalism. So, what is crowdsourcing? According to The Columbia Journalism School, “crowdsourcing is the act of specifically inviting a group of people to participate in a reporting task—such as newsgathering, data collection, or analysis—through a targeted, open call for input; personal experiences; documents; or other contributions.” Crowdsourcing … More Crowdsourcing and Audience Engagement: The Future of Journalism