Social Media Algorithms: Annoyance or Asset?

What is a Social Media Algorithm? There’s one definition that I think sums it up, “Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time.” So, instead of organizing your social media timeline chronologically, algorithms organizes it based on your preferences or engagement on social media … More Social Media Algorithms: Annoyance or Asset?

Building Your Brand’s Online Presence

Getting clicks is essential for growing your brand’s online presence, but how do you do it? Well, Search Optimization can help. Search Optimization is an“essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business.” There are two types of Search Marketing: SEO and SEM. SEO stands for Search Engine Optimization, while … More Building Your Brand’s Online Presence

Crowdsourcing and Audience Engagement: The Future of Journalism

Crowdsourcing and audience engagement is important in today’s journalism. So, what is crowdsourcing? According to The Columbia Journalism School, “crowdsourcing is the act of specifically inviting a group of people to participate in a reporting task—such as newsgathering, data collection, or analysis—through a targeted, open call for input; personal experiences; documents; or other contributions.” Crowdsourcing … More Crowdsourcing and Audience Engagement: The Future of Journalism