Just like everything else, press releases have gone digital. You may think that press releases are outdated, but it’s the opposite. They just happen to look different. Now what is a press release? A press release, or “news release” is brief document that shares newsworthy information. The goal is to gain media coverage and get noticed by a target audience.
Newsworthy Content
What makes something newsworthy? When writing a press release PR experts should ask themselves these 3 questions: Will the news impact people? Is it urgent? Is this something well known? It’s important to keep your audience in mind. It should be interesting and engaging and makes them want to know more.
Format
Format is also very vital (see graphic below). Things to keep in mind: the words “For immediate release” should be at the top. The headline should get the reader’s attention, and should include key words that for SEO. The subhead should also include key SEO words, so the website can gain internet traffic. Also because this is a modern day press release, it should include a photo or some sort of digital feature.
A great press release grabs the attention of journalists to publish your newsworthy information. Press releases should be good, clean, crisp, error free and grammatically correct. It’s important to note it is representing your company, and by having a good press release will create a positive impression of your company.
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