Getting clicks is essential for growing your brand’s online presence, but how do you do it? Well, Search Optimization can help. Search Optimization is an“essential marketing strategy for brands trying to attract attention, drive website traffic, and grow their business.”
There are two types of Search Marketing: SEO and SEM. SEO stands for Search Engine Optimization, while SEM stands for Search Engine Marketing. For the most part, both of these are similar, but there are a few differences. The main difference is that SEM uses paid strategies to appear in the search results, while SEO uses organic strategies to appear in the search results. Since SEM is paid it has more features, like setting up and optimizing ads, and they also set up a budget that pays for strategic ad placement.
Strategies that help your brand’s SEO include: targeting specific keywords that are related to your brand, using keyword research to find popular search terms, testing and monitoring optimization, and of course, knowing your audience. These strategies work well with both SEO and SEM. SEM has some advantages, like turning your ads on and off for testing content, search results have ad extensions, and search results are shown to a select target audience. SEO & SEM are two things to think about when growing your website and brand.
That said, if you’re going to grow a brand, you’re going to need followers or at least have people engage with your content. You’d think that getting more followers and getting likes would be the best way to grow your brand, but that’s not true. Yes, gaining more followers and likes is important, but content engagement is much better.
What’s the point in having followers if they don’t interact or at least look at what you’re posting? To get more engagement your content must be shareable. Researching rival brands’ engagement would also be ideal because you can assess what content resonates with users and apply those findings when creating your content. Paying for ads can be a lot, so having a higher engagement helps your social media’s ROI which means the more engagement your brand has, the cheaper it would be to boost your content.
Here are some strategies that can help build your website’s engagement:
- Website structure should be easy to read and scannable
- Add an interactive element
- Establish trust by posting content on other sites, reviews, share content on non-rival brands
- Give users a question to keep in the back of their minds when they leave your site.
Building your brand’s online presence is no easy task, but SEO, SEM, and content engagement can be very beneficial to your brand.
Angelina's Angle 