Well, the short answer? Yes, blogging is still absolutely relevant. Blogging has existed long before the launch of the current popular social media sites. It has been one of the most consistent and solid mediums, where you can upload your own original content. Some of these social media sites will one day cease to exist, but blogs will still be there. People have said that they’re out of date, but it’s actually quite the complete opposite. In the wake of COVID-19, more and more people have started to create their own original content and uploaded them on a blog.
Blogs help build your personal brand, which in PR and Journalism, is highly essential. Having a good personal brand is crucial in these two fields because people can do a quick Google search, and all of the content you have on your blog can give the reader or potential clients, a sense of who you are, based on what you create and post. Practically anyone can benefit from building a personal brand, no matter what career field you’re in, so blogging can be quite useful.
If you have a blog, you can reach out to fellow bloggers to build a blogosphere. The interesting thing about a blogosphere is that you get to create a small community of bloggers where you can build relationships with others, give each other exposure, ask for help or feedback. Bloggers in the blogosphere can also promote and review one of your products.
So, what’s the point? All journalists and even PR professionals can all benefit from having a blog. For example, freelance journalists need a place to showcase their most interesting content, that way people can reach out and hire you, so having a blog would be very useful. Freelance journalists aside, there are other journalists who write blogs to show their other interests. PR professionals can use blogs to promote their businesses’ product, share press releases, and can be used to display the best aspects of your brand.
To start a blog, you need to find and create content by choosing a niche. Be specific, but not too specific to the point where you can only talk about one topic. Be creative and make it your own! We all have different interests, so write what you’re passionate about! You really can’t go wrong with that. So start writing and get those thoughts written down!
Angelina's Angle 